- Published on Sunday, 13 March 2011 00:28
- Written by Kana
1. Identifying target markets
We narrow down your audience by identifying segments of the market that are most receptive to your message and product. This means you'll avoid wasting time and money on unresponsive segments and will be able to make more productive use of your resources.
2. Researching the market
Understanding the needs, problems and desires of your target audience is the key to creating an appealing message. We identify the triggers and decision-making factors that prompt your potential customers to choose one product over another.
3. Analysing the competition
We assess the strengths and weaknesses of your current and potential competitors. We use the insights we obtain to create a competitive advantage for your brand that makes you stand out.
4. Defining your product
It's essential to understand what you're actually selling or providing. Rolex do not sell watches, they sell social status. What are you selling? We define your product or service in a way that directly addresses the needs and desires of your target audience.
5. Crafting the message
This is the most important aspect of strategic planning. By this stage, we will have defined your target market, will know what will be appeal to it and will know what will make you stand out from your competitors. This allows us to carefully craft a message that will resonate with your audience and provoke an immediate response.
6. Exposure planning
Based on your budgetary requirements, we outline the most profitable routes to market that are likely to bring the quickest returns on your investment.
7. Improving your response rate
Many of our clients have captured more leads and increased their sales without spending more money on exposure and advertising. How? They've simply improved their response rate. We'll share our secrets with you.